We were challenged with filling all 10 slots every performance in order for the show to run as designed. The flow of the experience had to be modified – usually at the last minute – if less than 10 people were expected to attend or if ticket holders were late.

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We spent several months workshopping the narrative and immersive design in an effort to make the experience collaborative with the cast. Previews were exclusive to the cast’s friends and family and allowed a friendly audience to provide feedback to us directly. Using this strategy boosted ticket sales early on by word of mouth from those that attended and shared their experience on social media.

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As Lauren Bello stated in her No Proscenium review, "..with multiple tracks, an intricate web of backstory, and dozens of potential character encounters, Safehouse '77 is a logistical marvel."

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Safehouse '77 continued for 2 sold-out runs totaling 38 performances. The popularity of this experience led to its sequel, Safehouse '82, which solidified the brand’s creative identity and growing fanbase.