Niyia sits on an outdoor bench working on a laptop. She wears a black leather moto jacket, a burgundy knit midi skirt, and black boots, with glasses and short natural silver hair. A black wide-brim hat rests on the bench beside her. The background features a yellow building exterior with a large window and decorative iron grating.
Hi, I'm Niyia.
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Location

New Mexico

Founded

2023

Availability

Open

For creatives and organizations invested in building their ideas together.

Unusual Creative is a consultancy that offers creative strategy, project planning, and production management services for story-driven experiential works.

Founded in 2023 by Niyia Mack, Unusual Creative exists to support artists and organizations invested in bridging the gap between ideation and implementation. Specializing as a creative consultant with a deep passion for collaborative artistry, Niyia has built her career producing multimedia experiences and theater with award-winning companies including Meow Wolf, Pasadena Playhouse, the Los Angeles Theater, and TheaterMogul.

Her practice focuses on finding solutions, developing new ideas, and strategizing with creatives to help them produce their best work.

Services

Creative Strategy

My strategic approach ensures that every creative decision serves your broader objectives.

Audience journey mapping and engaging storytelling

Brand integration and message amplification

Theme development and narrative architecture

Experience design frameworks

 Project Planning

I'll examine every angle of your project to ensure a solid foundation, saving your team time and resources while maximizing creative potential.

Concept development and refinement

Feasibility studies and budget forecasting

Timeline creation and milestone mapping

Risk assessment and mitigation strategies

Production Management

With over a decade of experience, I can navigate the complex logistics of live productions while maintaining the integrity of your creative vision.

Vendor selection and coordination

Budget management and cost control

Quality assurance and standards implementation

On-site logistics and troubleshooting

Liza Minnelli in a black bowler hat, suspenders, and fishnet stockings poses dramatically on a wooden chair on a dimly lit stage, one leg raised.
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My love for the arts started in theatre, and my favorite musical is Cabaret.
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I work best when a project's timelines are defined and clear.
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Nº3
Traveling is one of my favorite sources for creative inspiration.
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Recent Work

Portfolio

Press

Niyia smiles while standing beside a towering gold sculpture of a woman in athletic wear—a sports bra, leggings, and sneakers—hands on hips, with long braids. The sculpture stands on a circular white platform in a gallery with white walls.

Niyia, so good to connect and we're excited to share your story and insights with our audience.

There's a ton to learn from your story, but let's start with a warm up before we get into the heart of the interview.

What makes you lose track of time—and find yourself again?

Ooh, I love this question.

Long car rides with the windows down. A good performance at the theater. Intentional daydreaming. Dancing. A really nice cup of tea. Deep conversation with my dearest friends. Traveling.

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VoyageDenver.
Speaking
CalArts
CalArts
SXSW 2019
SXSW 2019
Epic Immersive
Epic Immersive
USC
USC
TEA North America
TEA North America
A dimly lit institutional hallway lined with safe deposit box walls. Multiple people lie on cots or the floor while standing figures attend to them. In the foreground, a man in a beige jacket leans over a prone figure on a cot. A floor lamp glows in the background, where additional figures move through the corridor.
A woman in a black leather military-style uniform and peaked cap leans against a wooden desk in a darkly lit brick room, holding a syringe. Behind her, vintage maps are pinned to the wall alongside old radio equipment, a table lamp, and a cigar box. The scene is lit in deep blue tones.